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Why our prices are typically lower than those of other advertising/PR agencies
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Other advertising/PR agencies are typically leveraged with leases on expensive cars, and they typically pay high rent or mortgages. They do expensive, speculative sales pitches (which may look great but which are rarely based on extensive knowledge of your market situation) so the prospect they convince, pays for the ones that they don't. Typical agencies also spend a lot on tickets to sports events and entertainment to befriend and obligate clients — all of which has nothing to do with efficient marketing of your technical products.
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Rapp is a debt-free company. No leases, loans, expensive new cars or mortgage on our industrial (not fancy) building. We also do not engage in or rely on entertainment to attract or maintain client relationships. And we have no need to speculate on slick presentations to impress prospective clients. In-person meetings and submitting what we have written for other clients in the same or similar industries, are all a new client generally needs or wants to make an informed decision — especially since we do not require long-term commitments or annual retainers.
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To you, our cost-conscious ways, coupled with our expertise and proven
track record in your specific field, translate into a lower cost
marketing investment, greater results with greater safety,
and a significantly higher return on your investment. |
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