Business-to-business advertising and public relations since 1952

Rapp Advertising, Inc.

Photo Retouching

 
  Photo of abused lab unit
required a digital rebuild

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  Partial components of system photographed before shipment retouched to simulate ultimate installation on a mezzanine

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  Silhouetting and clean-up of equipment and placement on background with vignette floor shadow

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  Shot taken by plant personnel in shadow of building was retouched, including new legs

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  Material contact surfaces changed from painted steel to stainless steel, and ghosted drum assemblies added to show path of movement

(click to enlarge)

     
  Silhouetting and clean-up of equipment and placement on background with vignette floor shadow

(click to enlarge)

     
  Silhouetting and brightening of equipment and placement on background with vignette floor shadow

(click to enlarge)

     
  Storage vessel too large to stand in plant, shot at low angle, retouched to vertical. Airlock valve shot separately, added digitally

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  Enclosure obscured internal features. Photos at six stages of disassembly combined and illustrated, including shadows to simulate cutaway.

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  Bottles cut in half, photographed on metallic sheet, and retouched to simulate extrusion blow mold tooling.

(click to enlarge)

     
  Shots with and without equipment guards allowed retouching of cutaway featuring knife cutter and caterpillar belts.

(click to enlarge)

     
© Rapp Advertising, Inc., Springfield, NJ 07081