| 1 |
Opposite in that we only handle industrial/technical clients, and turn away everything else, unlike agencies calling themselves "full service" (agency-speak for "all-purpose"). |
| 2 |
Opposite in that clients remain with us a long time — some for 20 and 30 years and counting — which is unheard of in a business defined by pitching new accounts and losing existing ones. |
| 3 |
Opposite in that we already know (or can readily absorb) enough about your industry, your technical products and your competitors to sell your products to technical specifiers face-to-face (we could actually rep most of our clients). Anyone who cannot has no business writing your copy or giving you marketing advice. |
| 4 |
Opposite in that we grow as the result of our clients' long-term success, not at their short-term expense. |
| 5 |
Opposite in that clients never need to rewrite our copy, whether it's an entire website, a trade magazine ad or a 1000-word whitepaper. Minimal or zero edits are the norm, because more than being expert technical writers, we are expert in your field. |
| 6 |
Opposite in that we do not lock clients into retainers. We quote on what we recommend in advance and require your approval to proceed. And, you can part ways any time you wish, with complete ownership of everything we've completed and you've paid for. No long-term commitments. |
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| 7 |
Opposite in that we take the risk instead of you, by charging nothing for any upfront time required to fully familiarize ourselves with your company, products/services and competitors. We make up for it in longevity. |
| 8 |
Opposite in that we are economically priced and, we believe, the lowest cost investment you can make in terms of sales per marketing dollar. |
| 9 |
Opposite in that 100% of our business has come from:
- Existing clients increasing their budgets
- Clients recommending us to their colleagues
- Trade magazine publishers recommending us to their advertisers
All are principals who know for a fact, whose advertising works and whose does not. |
| 10 |
Opposite in that we know the difference between selling direct versus selling through independent reps, through OEM resellers and through distribution, and how to maximize your sales through each of these channels. |
| 11 |
Opposite in that we are a debt-free company. We own our equipment, cars and building outright, so we are not threatened by recessions that put leveraged agencies on the edge or out of business. We've been in business since 1952, we have an unblemished financial history, and we will be here for your tomorrow. |
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